Having trained as a fashion designer, Sinha is interested in the links between design and the marketplace. A research field trip to Dar es Salaam in 2008 highlighted the impacts of the mix of ultra cheap second hand fashion, cheap on trend new fashion imports and high priced local designer’s outputs. Research interests are: design management strategies, remanufactured fashion design process, postconsumer textile waste management and heritage crafts. Her recent research projects include (i) engaging the Leeds City Region public in understanding textile waste management, working with Leeds City Council and Zero Waste Leeds (CiC) and (ii) examining postconsumer textile waste in Sri Lanka, working with the University of Moratuwa, a garment manufacturer, a social enterprise, within the Colombo region.